Sprite Ice has rolled out a new branding campaign targeting the 'instant generation' — the 16- to 24-year-old student demographic. "(One key challenge for us) is that fighting for attention from ...

Mountain Dew's newest family member — Mountain Dew Ice — was created as an answer to Sprite. But unlike Sprite, Ice contains caffeine. My boyfriend brought a case home the other day for us to try, but ...

Whenever a new product is introduced, checking out Twitter reactions is your best bet to find out how people are really feeling about it. The latest beverage under review is a new flavor from Mountain ...

Coca-Cola is planning to launch a mint-flavoured version of its Sprite brand called Sprite Ice. The drink is planned for the Canadian and Belgian markets later this month, however if it is successful ...

We may receive a commission on purchases made from links. Remember that math problem where you had to permutate how many outfits could be made with X number of shirts and Y number of pants? It's the ...