Stone Cold Steve Austin wouldn’t be as big as he is today if it wasn’t for his iconic Austin 3:16 promo. The effects of ...

While many have hailed Steve Austin's "Austin 3:16" promo at the 1996 King of the Ring as the moment that gave rise to the "Stone Cold" era, Jake Roberts — the man Austin defeated to win the ...

Here's how one of wrestling's most lucrative tag lines came to be. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Stone Cold Steve Austin is one ...