An executive recently asked me, what’s the biggest mistake leaders make when rolling out a customer experience strategy? My answer was simple. Most leaders think about the customer first.

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

A net short position means an investor has more short than long positions in their portfolio. Get a clear definition and an ...

No company can survive a shortfall in demand without the right strategy. In some situations, the right way forward might even be an investment in audiovisual (AV) technology. This could really help ...

Learn how the stock replacement strategy lets investors use call options to match stock gains with less capital, offering ...