When you ditch the rigid annual plan and embrace an agile, full-funnel approach, you’re spending your budget where it will ...

Your New Year’s resolution should be to get a fatter middle. You should widen the waistline of the audience funnel, paying more attention to the engaged middle than the fly-by traffic at top. Build a ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

As auto brands struggle against unrelenting pressure to meet margins and adapt to the massive impact digital technology has had on the consumer purchasing journey, the role of the media planner as a ...

Here’s a call to action that all advertisers should hear: If your advertising strategy doesn’t include streaming TV, you’re missing out. And if you’re stuck in the mindset that TV is just for brand ...

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