As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

The promotional mix is the various forms of communication used by companies to present brand, product or service messages to targeted customers. The standard promotional mix includes advertising, ...

Product and service promotions create awareness, position products and services and persuade customers to buy. Although advertising is essential, it's not the only consideration. Instead, an overall ...

The jump to marketing mix modeling-like features for small companies became a reality with support from AI agents, but ...