In an unusual all-hands meeting Friday, Apple CEO Tim Cook assured employees that Apple won’t drop the ball when it comes to artificial intelligence. Calling AI “as big or bigger” than the internet, ...

Next year’s unveiling of Apple Glasses could be a key step toward Tim Cook’s “top priority” AR product finally launching.

Two research analysts made waves last week when they called for a major shakeup at tech giant Apple. The analysts weren’t suggesting a logo or product redesign. Instead, they called for the ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

Since taking the helm as Apple's CEO in 2011, Tim Cook has led the company to historic levels of growth, shifting it from a product-driven pioneer to a multi-trillion-dollar conglomerate. Under Cook's ...

Tim Cook took over the leadership of Apple in 2011 following the death of Steve Jobs and has since played a pivotal role in transforming Apple into one of the world's most valuable companies. Cook ...

Tim Cook is constantly criticized, most recently over Apple Intelligence and how Apple hasn't bought Perplexity, and how he isn't Steve Jobs — yet the fact that he isn't Jobs is what has made Apple ...

Two decades ago, Tim Cook was formally named as Apple's Chief Operating Officer, setting him on the road to be the chief of what is likely the most impactful company of the 21st century. Chief ...

Tim Cook’s looming retirement caps a 14-year run defined by record growth and disciplined execution. Justin Sullivan/Getty Images Some observers suggest Cook, 65, may not step away entirely, but could ...