Customer experience (CX) is one of the most talked about and yet heavily misunderstood concepts when it comes to marketing organizations. Why? Because we’re busy thinking about our systems, our ...

Some think this is a matter of semantics with no material difference between sales funnels and revenue funnels. They’re wrong. Manage sales funnels for transactional sales. Manage revenue funnels for ...

For years, upper-funnel brand media has relied on metrics like awareness, reach, and recall. Those are useful indicators within marketing, but they rarely translate to useful metrics for a CFO or ...

Social commerce is a brand-new shopping experience that is all about inspiration and product discovery, but entrepreneurs and retailers are anxious to transform that interest at the "top-of-the-funnel ...

I’ve been using the sales funnel for 28 years, my whole career. This year, I retired the funnel — threw it a party, gave it a gold watch, and congratulated it on ...

The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product or service to ...