Marketing often falters when businesses fail to connect with their audience on a personal level. A common mistake is relying on industry jargon or overly technical language that alienates potential ...

Messaging is about to transform marketing -- but maybe not in the ways you expect. In a culture obsessed with technology, messaging apps are poised to take marketing back to the basics of commerce and ...

What if one simple action could catapult you into the top 1% of marketers? It might sound too good to be true, but the reality is closer than you think. Imagine having a tool that not only simplifies ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. With the rapidly advancing AI landscape, organizations everywhere ...

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In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

NEW YORK and SEATTLE, Nov. 25, 2025 /PRNewswire/ -- Gradial, a leading agentic AI company, and Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced a strategic ...

At the heart of this program lies the company's proprietary Growth to Greatness Framework, a four-step system that has helped countless entrepreneurs achieve unparalleled success on Pinterest. The ...

Enterprises are navigating a complex landscape marked by evolving challenges in privacy, economics, and the rapid advancement of AI. Consumer data privacy is no longer just an expectation—it's a ...

MELBOURNE, Australia--(BUSINESS WIRE)--Accenture (NYSE: ACN) has acquired The Lumery, a Melbourne-based marketing technology (martech) consultancy that helps leading organizations deliver seamless ...

I’ve seen several marketing strategies that looked rock-solid on paper fall short under real-world conditions. In many cases, the reason for the underperformance was a lack of a strong and effective ...

NEW YORK, May 6, 2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the acquisition of JetFuel, an experiential marketing services ...