Founder and CEO of JMG Public Relations, an award winning PR firm for innovators and their mission driven startup companies. The relationship between media and public relations companies is a ...

Public relations can be cost effective because the media—rather than the marketer—takes on the expense of delivering the information to the intended recipient. So instead of sending a direct mail ...

Public relations builds trust by focusing on audience needs, not self-promotion. Niche PR tactics can achieve a greater impact than mass media outreach. Authenticity and openness are key for engaging ...

These may seem like simple questions, but for Professor Krishnamurthy Sriramesh, they’re critical. The answers, he says, have long been far too limited, with a focus on corporate organizations in ...

Nick Mireles is a writer on the central coast of California. He has a knack for film, music, and Dungeons and Dragons. When he’s not writing, he tries to spend his days reading, surfing, and camping ...

Ronn Torossian says one of the ways that companies can measure the performance of their public relations efforts through measurable key performance indicators (KPIs) is through media mentions and ...