Looking for a twist in your recipes? Imagine a sweet potato, but brilliantly purple – that's ube! It's a staple in Filipino ...

The holiday decorations at my local Target store feel like a not so subtle shove into the holiday season. I suppress the urge to scream “stop rushing me!” at the 14.5-inch plush deer figurine wearing ...

Ube isn’t exactly the newest food trend anymore, but it’s getting more popular by the year. Ube is the iconic purple yam from the Philippines, not to be confused with the taro flavor seen in bubble ...

The world’s new hunger for ube is starting to strain the people who farm it in the Philippines, considered to be the top ...

If there’s one thing Trader Joe’s excels at, it's the curation of a growing selection of popular seasonal releases. Whether you’re looking for return fan-favorite finds or brand-new and exciting ...

Ube season at Trader Joe’s is upon us when the retailer brings back its purple yam-flavored mochi pancake mix, tea cookies, yogurt-covered pretzels and more. Pronounced oo-beh, the brand describes the ...

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

THE ONLY RULE when making ube halaya in my Filipino family: If you’re snagging a bite, you’d better stir. The bubbling, electric-purple jam must be mixed steadily for nearly an hour on the stovetop.

I remember it being served for fiestas, birthdays, holidays and other celebrations at my hometown in the Philippines. It was cooked over a fire pit outside my grandparent’s backyard. It easily swirled ...

“It’s Ube Season,” Shannon captioned her post, “Has anyone spotted the ice cream or the mochi ice cream yet? I’m also waiting on the pretzels!” Related: Trader Joe's Finally Brought Back One of It's ...

This story was first published on June 24, 2021. With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking ...