Transitioning to fixed or project-based pricing demands a thoughtful reengineering of how firms scope, staff, and sell their ...

Value-based pricing has become something of a holy grail in the world of service businesses. The theory is seductive: Instead of charging by the hour or offering rigid packages, you price your ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Initiating Vestis Corporation with a Buy rating and $9.10 fair value, driven by the new CEO's value-based pricing and cost optimization strategy. Despite recent revenue declines and customer losses, I ...

In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...

In my 15-plus years of working with companies & teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) to be the most commonly ...

As the enterprise computing world becomes even more data-centric world, pricing is playing an even bigger role when unlocking the value of data. Since consumption- and user-based pricing are ...

Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...