As marketers wrangle for consumers' attention amid an explosion of clutter on every channel, it's no wonder Influencers have become such important commercial facilitators. In a crowded room, in short, ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. It’s a whole different world than it used to be–and the ...

The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. This section covers working with influencers, ...

According to Nicolas Narcisse, "influence means creating a movement of collective commitment". Which is to say, it only makes sense if it's associated with a community, sharing more or less the same ...