Mobile web notifications are blurring the line between apps and the mobile browser. For publishers without apps, mobile web push is a way to interact with people in an app-like fashion. And publishers ...

Apple, as expected, has rolled out support for Web Push on iOS and iPadOS in iOS 16.4, which arrived this week. Here’s a look at what it is and how it might be a welcome addition for users and even ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Brands have a number of choices when engaging with their customers, ...

The popularity of Progressive Web Apps (PWAs) in the IT sector is enormous due to their fast and simple development speed. In addition, the PWA is even more pow ...

For marketers, one of the hardest parts of the job is how fast things move. Customer preferences and behaviors are always changing, and the marketing tools and tactics that brands use to reach them ...

I’ll probably be turning them off, but at least they’ll be an option. I’ll probably be turning them off, but at least they’ll be an option. is a senior reporter covering technology, gaming, and more.