There’s been quite a bit of buzz about ube lately—a purple showstopper of a root vegetable that’s popping up left and right on social media and restaurant menus alike—and we must admit we’re intrigued ...

Looking for a twist in your recipes? Imagine a sweet potato, but brilliantly purple – that's ube! It's a staple in Filipino ...

The word “ube” (pronounced oo-bay) seems ubiquitous nowadays. At Trader Joe’s, you’ve probably seen items like Ube Mochi Pancake & Waffle Mix and Ube Ice Cream. In some restaurants and pastry shops ...

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

This Southeast Asian staple is having a moment in the sun. We reached out to Filipino food experts to learn more about ube and its newfound currency. It turns out that not every ube creation you see ...