CMOs touch many parts of a business. The chief marketing officer (CMO) role is a study in contrasts. On the one hand, the CMO is responsible for driving company revenue, for building brands and ...

Too often, CEOs and CMOs are not aligned on marketing’s role. Is it because they are speaking in synonyms, both saying “marketing” but meaning different things? “Marketing is everything and everything ...

To paraphrase Thomas Paine, these are the times that try marketers’ souls. CMOs this year have faced uncertainty around the future of TikTok in the U.S., antitrust challenges to Alphabet and Meta, ...

Based on exclusive insights from 805 marketing decision-makers across 15 countries and regions 1, the CMO Barometer 2026 provides a data-driven snapshot of the strategies, expectations, and skill sets ...

Selling to executives is always a challenge. They are time-strapped, highly discerning, and bombarded with sales pitches. But selling to chief marketing officers (CMOs) presents a unique challenge: ...

As often as the words “artificial intelligence” have cropped up in marketing conversations in the last year, you’d think chief marketing officers would already be experts. But Chris Ross, vice ...

There is a significant gap in enthusiasm between CMOs and entry-level marketers regarding AI adoption in marketing. While many executives feel confident in AI’s potential, lower-level employees often ...