When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

“If I had more time, I would have written a shorter letter.” Over the centuries, this old adage has been attributed to numerous scholars, statesmen, philosophers, authors and community leaders. Who ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...