The cerebral cortex is the largest part of a mammal's brain, and by some measures, the most important. In humans in ...

A neuroscientist has proposed a new, ground-breaking explanation for the process of 'habituation,' which allows the brain to filter out significant environmental stimuli from the insignificant, and ...

Researchers analysed mice's D1 and D2 neurons to understand how they code and respond to appetitive and aversive stimuli. The study revealed that, contrary to what was initially thought, these neurons ...

Given the rapid pace of technology, one has to wonder whether our brains (and bodies) have been able to keep up with all the new stimulation that is available. What happens when sources of "super" ...

Sensory overload is the overstimulation of one or more of the body’s five senses. People will respond differently to feeling overstimulated, but symptoms often include anxiety, discomfort, and fear.

A new analysis of how people prioritize their attention when determining safety and danger in busy settings, such as crossing a road, suggests that a person will pay more attention to something if ...

We’ve all heard the phrase, “Perception is reality.” Nowhere does that hold more true than for marketers trying to drive awareness, consideration and purchase of their products and services. The ...

Personality and cognitive abilities are closely and inextricably linked. If you are high in introversion you may focus a good deal of your energy on your own inner world. Extraverts, in contrast, tend ...

Colors and their perceptions are responsible for a series of conscious and subconscious stimuli in our psycho-spatial relationship. Despite its presence and its variations, it is present in all places ...