Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

It was one of the most ambitious podcast releases of the year, and Meghan Markle's first Archetypes season delivered on its stated aim to "dissect, explore and subvert the labels that try to hold ...

Meghan Markle said labeling a woman "difficult" is often "a way to hide some of her really awesome qualities"—having been nicknamed "Duchess Difficult" in the U.K. media. The Duchess of Sussex's ...

Meghan Markle, through no overt effort on her part, exists in the bizarre state of being too much for large swaths of the public and not enough. Britain’s monarchists never made life easy for Markle, ...

Meghan Markle 'can say, 'Oh, I didn't mean it like that,'' to a quote from 'Archetypes' an author called a 'veiled reference' to royal life. “I feel seen. I had never considered that in using my voice ...

Lynn Fischer is the Chief Marketing Officer of the Americas at Vista, spearheading innovative marketing strategies for VistaJet and XO. In a world where consumers are inundated with choices, a brand’s ...