The case interview for a marketing role requires practice to feel comfortable responding to a specific—often real—marketing challenge, while presenting confidently and showing off your personality.

Case interviews have been popular with management consulting firms for years, and in recent years they've become more commonly used by employers in other industries. Those considering a career in ...

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One of the most important factors in handling tough questions is preparing your answers in advance. This preparation will serve you in any interview with any company. Another aspect of preparation ...