An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

Communication is a critical part of any organization's success. Once, I was working closely with the senior leadership to create an email that addressed late deliveries. I remember that when we first ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...

Leaders in many different industries are well-aware of how critical employee engagement is for a company's success. Engaging employees isn't a natural skill, however. Leaders who are interested in ...