You work hard to write the perfect email to a prospective customer. You hit the send button full of hope that you will get a positive response. Then, the waiting begins. A day goes by. Then another.

If your email marketing campaign isn't doing well, it's not that email is old. Your strategy likely needs improvement. A ...

Forbes contributors publish independent expert analyses and insights. I write about how creativity and communications accelerate success. Most of the communication workshops I facilitate focus on ...

What’s the one thing you want, most of all, after a job interview? A job, right? But first things first - before you get the job offer, you’ve got to have a little more dialogue - even if you crushed ...

A colleague recently sent me a series of emails on different topics, none of which had a subject line. I had no way to tell which email related to which topic. Moreover, I was miffed that he had not ...

All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action and any other ...

The best way to start your email is to make an impact — choose a hook that talks directly to your target market’s problem. Your outreach is not just about sending emails. It is about sending the right ...