How Lego designed its new interactive Smart Brick

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...
Morning Overview on MSN

The Lego smart brick backlash, explained

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

Lego Smart Brick: watch an immersive 15-minute demo like you’re right there with us at CES

The Lego Smart Brick won our Best in Show award at CES 2026, and it was no wonder after watching Lego designer Maarten Simons ...

LEGO Smart Bricks Are the Smallest Big Deal Right Now. Here’s Where to Buy Them

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

LEGO’s Star Wars Smart Bricks Sets Are Up For Pre-Order (And Here’s Why You Should Care)

The TIE Fighter set features several unique functions, starting with placing the Smart Tag in the straighter for ...

Lego's biggest change in 50 years: What are the ‘smart bricks’ that light up and change colours?

Lego has introduced its most significant evolution in 50 years: ‘smart bricks’ that light up. The line will be introduced ...

Lego introduces ‘revolutionary’ Smart Bricks that light up, play sounds

They will be introduced in three Star Wars Lego sets launching on March 1. Read more at straitstimes.com. Read more at ...