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Much of Roblox’s $3.6 billion revenue in 2024 was made via in-game microtransactions, particularly through purchases of its ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Roblox Block Defense is a strategy game created by RedManta that has players attempting to build a base and protect it from powerful monsters. The goal is to construct a structure that can withstand ...

Roblox Corporation stock surged 10% after beating Q4 expectations and providing strong guidance for FY 2024. In Q4, Roblox revenues reached $750 million, while bookings jumped to $1.13 billion, both ...

The NFL has partnered with Gamefam to launch a gaming event timed to the Super Bowl that will take place across various Roblox spaces, according to information shared with Marketing Dive. The ...

"Roblox" isn't an exception when it comes to weird games. You can do everything here: kill zombies, beat an alpha ape, steal gold as a goblin, and more. However, you might not have seen a slapping ...

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...