Trust grows when brands behave like people—consistent, relatable, and warm—creating emotional bonds that outlast noise and ...

Nykaa, Nivea and Dove drive the Bridgerton craze in India. From 'Regency lips' to 'Upside Down kicks', the rise of the ...

Sheth joins from JioStar, where he led Star Bharat and Star Utsav, and earlier spent over a decade at Disney Star overseeing ...

The partnership aligns the watch brand with a rising cricketer whose growing presence in sport and popular culture reflects changing consumer preferences.

Brands no longer sell just products—they sell signals. Build a strong, trustworthy brand to withstand the internet’s ...

Moneycontrol’s Eco Pulse is a composite high-frequency index which aims to measure India’s economic momentum on a monthly ...

The editorial focus centres on how reform priorities intersect with global uncertainty, domestic growth resilience and fiscal strategy.

In his new position, Aich will be responsible for managing corporate relations and public communications for the group’s sugar businesses ...

The latest OOH campaign marks a continued use of large-scale outdoor formats to build brand presence across multiple urban markets simultaneously.

Wondrlab Network, India’s platform-first marketing network, has announced the appointment of Ishaan Balvani as creative lead ...

Palki Sharma has stepped down as the Managing Editor of Firstpost. The development has been confirmed to afaqs! by sources ...

Druid Sport has appointed Roshan Joseph as general manager – commercial partnerships, as the global sports marketing and ...