To cater to diverse audiences, brands must be smarter and more systematic to balance consistency with adaptability. Static brand systems are no longer fit-for-purpose for modern organisational needs.
"Undead treasure these dull ashen flasks. Fill with Estus at bonfires, and drink to restore FP. Quite befitting of an Unkindled, an Ashen Estus Flask turns a bonfire’s heat cold." Drink from the Estus ...
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