One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, ...

How a simple chart was stripped of context and turned into a symbol of fraud that outlived the news site that published it.

Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive ...

These conversations reveal how top practitioners are adapting strategy as platforms prioritize automation over transparency.

AI prompts and templates can help to support PPC professionals from campaign planning to paid media reporting. So, we created a list of example prompts for you to use and adapt to your needs. With the ...

Generative AI models can carry on conversations, answer questions, write stories, produce source code, and create images and videos of almost any description. Here's how generative AI works, how it's ...

The companies that are succeeding with in-house AI, however, have seen revenue jump from zero to $20 million in a year. U.S. businesses have invested between $35 billion and $40 billion into internal ...

PPC marketing on the multiple devices concept with goal, target, analytics, growth, graph, profit, revenue, return on investment, video ads Royalty-free licenses let you pay once to use copyrighted ...