New Scotty Cameron Phantom mallets have arrived on the PGA TOUR, with the next generation of Phantom 5, 7 and 9R head designs ...

Putting is one of the crucial aspects of being a good golfer. So, how can you do it correctly? Well, one way is to work on ...

Lohri 2026 heralds a financial rebirth, especially for those born on specific dates. Universal Year 1 and the Sun's alignment ...

Watch me test every putting alignment tool on the market and find out which ones actually work. Improve your putting with the ...

The second assessment is the Perceived Depth Test, which takes it a step further. Leave the first ball in place, and hold a second ball in your dominant hand with your arm extended. The goal is to ...

Laced Golf uses shoe sensors to solve golf's alignment problem. A PGA Professional examines the science, technology, and why it might actually work.

Clunking sounds, pulling, or a sagging corner aren’t quirks, they’re signs your suspension may be failing, putting comfort ...

GolfMagic tests the heel-shafted variant of L.A.B's popular zero torque mallet to see if it lives up to the hype.

Director James Cameron appeared on the "Just Foolin' About" podcast on Dec. 23, where he argued that putting guardrails on AI ...

WHAT YOU NEED TO KNOW: SeeMore’s latest SKx and SBx mallets mark the company’s first full foray into the realm of “zero torque” putters by combining the familiar aim and alignment features with new ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Perhaps the hottest trend in golf equipment right now: Zero torque putters.

We’re now deep into the AI era, where every week brings another feature or task that AI can accomplish. But given how far down the road we already are, it’s all the more essential to zoom out and ask ...