What should charities be doing? 1. Embed legacy giving into your organisation’s culture and strategy As our case studies show, cultural alignment – from trustees to volunteers – can …

Mar 19, 2024 · Why charities must focus on legacy giving Why charities should focus on legacy giving Charities and legacy giving In recent years, charities have started to increase their focus …

May 14, 2025 · This report marks a significant step forward in how we understand and support legacy giving across the UK. Our aim is to equip charities of every size with the intelligence …

Mass communication Charities and other fundraising organisations use a wide range of one-to-many media routes to market legacies to current and potential legators. These include radio, …

Mar 28, 2025 · As charities across the UK strive to secure long-term sustainability, legacy giving – gifts left in wills – has become a vital and growing income stream. With over £4.1billion …

Jul 23, 2025 · The message is clear: children’s charities are well-loved and widely supported but underrepresented when it comes to legacy giving. With growing public awareness, a …

May 2, 2025 · Remember A Charity’s annual consumer tracking study reports that almost 1 in 3 supporters aged over 40 with a Will have already included a charity, while younger Will …

Feb 17, 2025 · Discover the top 5 trends shaping legacy fundraising in 2025 and beyond. Learn how charities, nonprofits, and education institutions can maximise gifts in wills, engage …

A window of opportunity Legacies offer a vital funding stream for the arts – and one that has never been more needed. With appetite for legacy giving growing, particularly amongst the arts, …

Aug 8, 2024 · The charity is keen to enthuse arts organisations about legacy giving because the UK is approaching a crucial window of opportunity for legacy growth, with £5.5 trillion expected …