AllState's "Mayhem" - World's Greatest Ad Campaigns #advertising
1:06
YouTubeMallof On Marketing
AllState's "Mayhem" - World's Greatest Ad Campaigns #advertising
You ever see those Allstate commercials with “Mayhem”—the guy who’s always causing disasters, from falling trees to distracted driving? Here’s how that campaign came to life: Allstate wanted to shake up the boring insurance world, so their agency dreamed up Mayhem—the personification of chaos. The idea? Make unpredictable mishaps ...
300 views4 months ago
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