When Brand Appart set out to create OnlyCards’ identity, they faced a specific challenge: how do you bottle that moment when a collector cracks open a pack and glimpses a rare card inside? The French agency’s solution centres on a mascot that sits somewhere between cartoon and anime, with heart-shaped, sparkling eyes that capture pure excitement. “It’s the viewer reacting with the streamer,” explains Lead Designer Alexis Metayer. “It represents the collective hype that happens live during openin
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