Select one tangible product and one intangible product (namely,... | Filo
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ถอดกลยุทธ์การทำ CSR ในฝั่งของสินค้าที่จับต้องไม่ได้ (Intangible Product) ตัวอย่างเช่น ธุรกิจไฟแนนซ์เชียล หรือ ธุรกิจประกัน . Lessons Learned ในวันนี้ อ.ธีรพันธ์ จึงเลือกหยิบยกเอากรณีศึกษาจาก บริษัท ไทยประกันชีวิต มาให้เราได้ชม “ว่านอกจากหนังโฆษณาซึ้งกินใจแล้ว ไทยประกันชีวิต ซึ่งเป็นธุรกิจเเบบ Intangible Product นั้นจะมีวิธีการส่งเสริมสังคมในรูปเเบบโครงการ CSR ได้อย่างไร” ติดตามได้ในรายการ Lessons Learned EP. 58 – ‘CSR Intangible Product’ ดำเนินรายการโดย ดร. ธีรพันธ์ โล่ห์ทองคำ #LessonsLearned #C
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