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Here’s a hard truth most restaurants and food trucks don’t want to hear: If you don’t understand your marketing metrics, you’re not marketing — you’re gambling. So many owners hire agencies, boost posts, or run ads… but when you ask them about: • cost per lead • cost per acquisition • retention rate • click-through rate • review velocity • customer lifetime value They have no idea. And that’s exactly why their marketing isn’t working. Effective marketing requires real understanding — not hope, n
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Restaurants spend so much energy chasing new customers… but growth comes from the people who already believe in what you do. A simple “thank you,” a loyalty perk, or a follow-up message can turn a one-time guest into someone who shows up every week. Your best customers aren’t out there — they’re already sitting at your tables. Check the comments for 5 simple ways to increase repeat visits 👇 (video includes AI-assisted production elements) | The Digital Chef
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