Why do we spend so much more during the holidays? 💳🎁 🧠Holiday spending isn’t just about sales - it’s psychology. From nostalgia and FOMO to limited editions and “too-good-to-miss” discounts, the holiday season is carefully designed to make us spend more. 💡This week, EdgeUP breaks down why we buy more in Q4 - and how businesses strategically fuel demand. And awareness doesn’t mean no spending. It means intentional spending. | The Edge Malaysia
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